FOR THE LOVE OF GOD PLEASE READ THIS EXPLANATORY BLURB:
Buy local, get cash back. A proposition that's sure to piss off THE MAN. This campaign foils the civic-minded spirit of the Debit Rewards Program with THE MAN'S indignant response.
To serve as THE MAN'S mouthpiece and to represent all that's wasteful and wrong about shadowy multinational corporations, we invented a company called GLOBOLIATH, headed by venerable silver fox Chairman Easterbrook.
So every time Umpqua ran an ad touting the virtues of buying local, Globoliath would run a response right next to it.